Through the agency I work for, my team and I refreshed the look and feel of the First Federal Lakewood website. We wanted to make sure that our changes wouldn't impact the experience of the site in a negative way since customers were already familiar with how the site functions. We introduced new features to the site such as editable tables that could be updated in the back end of the site through Kentico. The final result of the site is a more modern look that responds seamlessly on tablet and mobile.
During the design process of the site, we had to consider how other banks under the holding company would use the site. As of today, 3 other banks in Ohio are using the same site design, with just different branding and content. This created a consistency throughout all the affiliated sites.