Alpha Deck & Patio LLC is a deck and patio restoration company in Cleveland, Ohio. I had the pleasure to brand them. I started with gold then switched to red. We felt red was described the company better than red because it is bold. I designed the logo to be simple but professional. Using uppercase and sans serif type allowed the logo to stand out and be readable. The design describes the attitude of the company which is strong, hard-working and approachable. I had the liberty of creating business cards, letterheads, and a t-shirt design for them.
I started with some ideas in gold, since that was our first color choice. After the company decided on a logo, we changed the color to red. Bold, eye-catching, readable.